Company

Named after the cheap seats

The away stand is the smallest, loudest, most committed part of any ground. That is the audience we build for.

Away Stand is a sports technology and media company. We make products for the people who watch the whole match, not the highlights - and who have a phone in their hand throughout.

We started with a game because a game is the fastest way to find out what an audience actually does on matchday. Everything else we build follows from what the game tells us.

An empty away stand at dusk.

So far

Earlier

The idea, on the side

Our founder has been building football products since 2014. It's time to share it with the next generation of fans.

Apr 2026

Football Bingo launched

A new football experience launched before the World Cup kicked off. Available on Web, iOS and Android

Sep 2026

Away Stand Ltd. founded

The parent company for Football Bingo, and everything that follows it. Registered in London.

Next

Partnerships and the next products

White-label and custom builds under way. The engine that runs Football Bingo, working for other people's audiences.

Working here

Small team, London and remote. We’re not actively hiring right now.

That said - if you build things for football fans and your work looks like something we’d need eventually, please introduce yourself. Leave your details on the careers page and we’ll be in touch when a role opens.

Get in touch